While it was apparently splendid for Hallyu to spread from Korea to the rest of Asia, return business is not as happily accepted. According to the Chosun Ilbo:
Some experts fear that enthusiasm for Japanese pop culture is headed for a renewed domination of Korea.
Of course some of that stance is probably residual discontent with historical Japanese domination of Korea, but still, this comment seems utterly hypocritical:
Korean pop culture is at risk in the face of a Japanese Wave.